Niigata is known in Japan for its "Three White" treasures, i.e. snow, rice and sake, and a naturally blessed environment for pure water source. SHINOBU means "Forbearance" in Japanese as it is how the distiller's spirit should be when making quality whisky. Shinobu Whisky is hand crafted by the creative distiller, Mr. Usami, by carefully selecting whisky from around the world which are first reserved in ex-sherry and ex-bourbon casks and then finishing them with precious Japanese Mizunara oak in Japan. The result is a unique fusion of flavours and dynamic explosion in palate yet so smooth and easy to drink. All natural with no colouring.