Over the last few years, Grüner Veltliner has become very popular in fine restaurants and upscale retailers in the US, as wine savvy people began catching on to this versatile grape. But when we did in-store tastings of our numerous Grüner Veltliners, there were still many people who had never heard of Grüner Veltliner…and even fewer could pronounce it. We saw a niche that needed to be filled and decided to create a brand specifically for the US market: GROONER